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Privacy policy.

Effective Date: October 13, 2025

HI-LUX (“we,” “our,” or “us”) operates the online store at hilux.life (the “Site”). Protecting your privacy is a top priority. This Privacy Policy explains how we collect, use, disclose, and protect your personal information. By using our Site or purchasing products, you consent to the practices described in this Privacy Policy.

1. Scope and Business Status

HI-LUX is currently operated as a sole proprietorship based in California. Please note that HI-LUX has not yet been registered as an LLC or other separate legal entity. Until formal registration, the owner may be personally liable for business activities. This Privacy Policy is intended to provide notice of how personal data is handled and to mitigate potential liability.

2. Information We Collect

We may collect personal and non-personal information, including:

Personal Information:

  • Name, email address, phone number, billing and shipping addresses.

  • Payment details (credit/debit card, PayPal, or other payment methods).

  • Account credentials if you create an account.

  • Purchase history, subscription preferences, and communications.

Non-Personal Information:

  • IP address, browser type, operating system, and device identifiers.

  • Pages visited, time spent on the Site, referral sources, and click patterns.

  • Data collected through cookies, pixels, or similar tracking technologies.

Sensitive Information:
We do not intentionally collect sensitive information such as government IDs, Social Security numbers, or financial account passwords, except as necessary for payment processing.

3. How We Use Your Information

We use your information for legitimate business purposes, including:

  • Processing and fulfilling orders.

  • Communicating order updates, promotions, and account information.

  • Improving our website, products, and services.

  • Preventing fraud, security breaches, and unauthorized transactions.

  • Complying with legal obligations and enforcing our Terms of Service.

  • Personalizing marketing content and offers (you may opt-out at any time).

4. How We Share Your Information

We do not sell your personal information. We may share information in limited circumstances:

Service Providers:

  • Payment processors, shipping carriers, IT service providers, and other vendors necessary for store operations.

Legal Compliance:

  • When required by law, subpoena, court order, or government authority.

  • To protect the rights, property, or safety of HI-LUX, its customers, or the public.

Business Transfers:

  • In connection with mergers, acquisitions, or sales of assets.

Marketing and Advertising Partners:

  • Third-party partners may use cookies or similar technologies to deliver personalized ads. Users can opt-out via browser settings or third-party links.

5. Cookies and Tracking Technologies

We use cookies, web beacons, pixels, and similar technologies to:

  • Keep you logged in during sessions.

  • Analyze website traffic and user behavior.

  • Deliver personalized advertising.

Types of Cookies:

  • Essential Cookies: Required for checkout and account functionality.

  • Performance Cookies: Track usage to improve website performance.

  • Advertising/Targeting Cookies: Personalize marketing based on browsing behavior.

You can control or disable cookies through your browser, but some features may not function properly if disabled.

6. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information. Despite these measures, no system is completely secure, and we cannot guarantee absolute security. Users acknowledge and accept that all data transmission and storage carries inherent risks.

7. California Privacy Rights (CCPA/CPRA)

California residents may have the following rights:

  • Right to know what personal information we collect, use, and disclose.

  • Right to request deletion of personal information (subject to legal exceptions).

  • Right to opt-out of the sale of personal information (HI-LUX does not sell personal info).

  • Right to request information about third-party sharing.

Submit requests to privacy@hilux.life. Requests will be processed in accordance with applicable law.

8. European Union Privacy Rights (GDPR)

EU residents have the following rights:

  • Right of access, correction, and deletion of personal data.

  • Right to withdraw consent to data processing.

  • Right to restrict or object to processing.

  • Right to data portability.

To exercise these rights, contact us at privacy@hilux.life.

9. Retention of Personal Data

We retain personal information only as long as necessary to:

  • Complete orders or provide services.

  • Comply with legal obligations.

  • Resolve disputes and enforce agreements.

When no longer needed, information is securely deleted or anonymized.

10. Children’s Privacy

Our Site and services are not intended for individuals under 13. We do not knowingly collect information from children under 13. If discovered, such information will be promptly deleted.

11. Third-Party Links and Services

Our Site may link to or integrate with third-party websites or services (e.g., payment processors, shipping companies, analytics platforms). We are not responsible for the privacy practices of these third parties. We encourage users to review their privacy policies.

12. Limitation of Liability

Since HI-LUX is a sole proprietorship and not yet a registered LLC, the owner may be personally liable for business operations. By using this Site, users acknowledge that:

  • HI-LUX and the owner are not responsible for indirect, incidental, or consequential damages.

  • Our liability, if any, is limited to the purchase price of the product or service at issue.

  • Users accept all risk associated with using the Site and its services.

This limitation applies to any legal claim arising from privacy, data security, website errors, or products/services purchased.

13. Changes to This Privacy Policy

We may update this Privacy Policy at any time. The updated policy will be posted with a revised Effective Date. Continued use of the Site after changes constitutes acceptance of the revised policy.

14. Contact Information

For questions,

Owner: Ariel Yosef
Email: support@hiluxtech.net
Website: hilux.life